THE ILERA TEAM

TOM BORGER

COO

Tom combines a unique blend of marketing, general management, technology and strategy consulting experience along with his entrepreneurial passion for creating new business models. He is the founder and CEO of T B Innovative — an innovation and marketing consulting firm. He has published a book on innovation: Diary of an Innovator — Finding the Path Not Taken, and has delivered a TEDx talk called the Power of Inexperience. He delivers motivational talks on innovation, leadership and “technology-driven business strategy” to global companies and serves as an executive coach to business leaders. Tom also serves as a mentor to a DreamIt Ventures start-up life sciences business.

Tom embraces the challenge of creating new value wherever he goes. He has started a number of businesses in the U.S. and around the globe and has a long history of successfully driving innovation and new value creation at both large companies, such as J&J, GSK, P&G and small companies like his internet start-up and marketing consulting firm. He is a restless creator. He established and built new international business ventures between Janssen Pharmaceuticals and Johnson & Johnson Consumer Products around the globe. He launched more than 25 brands in five different countries – and served on the Board of Directors of two international business units. He managed a $100mm brand and initiated a number of line-extensions for J&J in the U.S. market. Tom also spent 6 years as Global Head of Information Technology and eMarketing for GlaxoSmithKline Consumer Healthcare, where he focused on leveraging technology to drive sales. He drove a number of on-line initiatives including: on-line sampling, e-detailing, and viral marketing. He created a 400-person virtual selling network to increase sales of GSK brands.

Tom was the founder and CEO of OmniChoice—an Internet business that sold decision support software to telecom, cable, and utility providers. The business was later sold to Call Vision and then purchased by VeriSign. He worked as VP of Sales and Marketing for Intermedia—an Internet agency focused on delivering web-based solutions to enable pharmaceutical brands to better manage their key customers. At Qwest Internet Solutions, he led the Strategic Consultant Practice charged with defining interactive strategies and building custom Internet applications for life sciences, consumer packaged goods and financial services companies. Tom holds a B.A. degree in Economics from Duke University and earned his MBA in Entrepreneurial Management/Marketing from the Wharton School of Business. He was an Adjunct Professor teaching at Wharton’s Small Business Development Center (First Steps to Starting a New Business) and at Villanova’s School of Business (Entrepreneurial Marketing). Tom resides in Berwyn, PA with his wife and four children.