Scott Franco

Director of Marketing

Scott leverages experience in; market research, brand engineering, product development, customer service and creative direction as the head of marketing at Ilera Healthcare.

Scott began his career in the non-profit sector, founding and running a 501(c)3 organization that engaged thousands of children and families each year in community-based arts and cultural programming.

After working and living abroad in Prague, Czech Republic, he returned to take on a leading role at PTS, a technical solutions company, becoming Vice President of Operations and partner in the firm.

Scott then went on to transition into healthcare and health system Marketing, leveraging his experience in communications, business development, consumer research and operations into an industry-leading approach to growing healthcare revenues in patient and clinician referral segments.

His interest in the budding cannabis industry runs deep, and once Medical Marijuana became a reality in PA, sought out opportunity in the space. As the head of marketing for a vertically-integrated company with multiple licenses in three states, Scott’s role extends into brands, products, markets, operations and all things creative, digital and communicative. He holds a BA in Marketing and Communications from Flagler College in St. Augustine, FL.


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